The Castel group’s activities in the beer and soft drinks sectors are mainly managed through the operational subsidiary BGI. In both the beer and soft drinks sectors, Castel now owns a wide portfolio of well-known domestic and international brands.
Beer
The operation is balanced between brands produced under license and those in which Castel have a direct interest. BGI is an international player, established in completely disparate markets ; it makes sense, therefore, to manage its beer brands on a country by country basis. The objective everywhere is to steer customers towards the valueadded brands – Castel Beer, Flag Spéciale, « 33 » Export and brands brewed under license.
|